21.6.07
Behind the names of our favorite companies and consoles
Gamers speak the names of companies and systems on a daily basis, but many of us don’t know what these words actually mean nor their origin. And so here is a list of many of the biggest companies and consoles and what information is openly known about their names. I speak absolutely no Japanese and have no new information to add to this planet, but I have not seen all this info neatly compiled in one spot before. Thanks to Japanmanship and others who had already done much research on the topic.
Companies
Microsoft - Micro Instrumentation and Telemetry Systems created the microcomputer Altair 8800 and Bill Gates offered to implement BASIC on their system. Micro is either from the Micro in the MITS company name or the micro in microcomputer, or both. Either way, it’s not terribly exciting.
SONY - Despite ads that say otherwise, SONY does not stand for So New York. The name actually derives from the proud language of South America - Latin. Sonus, meaning “sound” in Latin, was mixed with the Japanese slang Sonny-boys, which means “whiz kids”, to create the SONY we know today.
Nintendo - A liberal translation of the term often quoted is “Leave luck to Heaven,” but it has long been debated. Some contest that the way Heaven is used makes it a place, not an overall concept like we have of Heaven. Because of this, it would be like saying “Leave luck to laundromat.” Ultimately, we may never know as its founder has been dead for over six decades. Maybe he’s in Heaven giving Nintendo good luck. Or burning in hell for making trading cards that drew kids’ attention away from Jesus.
Sega - You should know this by now. A merger between Rosen Enterprises and Service Games of Japan created SEGA in 1965. Service Games, SEGA, Service Games, SEGA…get it?
Namco - Namco used a strategy similar to Sega’s when changing Nakamura Manufacturing to Namco. The “co” is reported to stand for coin-op, but according to some sources the name change took place before Namco even made coin op games, which indicates the “co” may just stand for “company”. Or perhaps “Communism”.
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Images of Sega Rally - Xboxyde

Sega released these images of Sega Rally, from both the PS3 and X360 versions. The game uses a new technique, making it possible for the wheels to create patterns in the ground - which makes it harder for the cars behind to pick the right track to go in. More info inside, plus some images of this effect.
Quoting the press release:
As well as learning the race tracks to gain split-second advantages, players will start to see, hear and feel nuances in taking one racing line or another. For example, players might see a contour made by another car through some gravel, which if they follow will help them gain speed, whereas if they take a fresh route through the gravel it could potentially slow them down. It's these gameplay elements that give extra depth, is what players expect from a next-gen console and is something no game has done before.
HOW DOES IT WORK?
Most games use a 1 metre polygon grid to drive upon, but that was never going to work for the level of details aimed for in SEGA Rally. Because of this, the entire drivable surface of every track within SEGA Rally is modelled at the massively high detail of 6 centimetres for every single polygon - that's 17 times more detail and means that each tyre of each Rally car interacts with up to 12 polygons at any time. Importantly, the physics engine powering SEGA Rally also runs the detail at a high frame-rate, reacting to every bump in the highly detailed scenery. For every surface, there are a number of characteristics - in addition to the normal static and dynamic slip components SEGA Racing Studio has modelled wear rate and how ruts form for every polygon, how the friction changes as players dig down into the surface, and the profile of the debris which tyres leave as they churn each surface up. SEGA Racing Studio are even able to model the higher grip levels expected on tarmac as traffic lays down rubber - and that means real live racing lines forming that can and must be reacted to as in a real race.
Images of Sega Rally - Xboxyde
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