21.6.07

Behind the names of our favorite companies and consoles

Gamers speak the names of companies and systems on a daily basis, but many of us don’t know what these words actually mean nor their origin. And so here is a list of many of the biggest companies and consoles and what information is openly known about their names. I speak absolutely no Japanese and have no new information to add to this planet, but I have not seen all this info neatly compiled in one spot before. Thanks to Japanmanship and others who had already done much research on the topic.

Companies


Microsoft - Micro Instrumentation and Telemetry Systems created the microcomputer Altair 8800 and Bill Gates offered to implement BASIC on their system. Micro is either from the Micro in the MITS company name or the micro in microcomputer, or both. Either way, it’s not terribly exciting.


SONY - Despite ads that say otherwise, SONY does not stand for So New York. The name actually derives from the proud language of South America - Latin. Sonus, meaning “sound” in Latin, was mixed with the Japanese slang Sonny-boys, which means “whiz kids”, to create the SONY we know today.


Nintendo - A liberal translation of the term often quoted is “Leave luck to Heaven,” but it has long been debated. Some contest that the way Heaven is used makes it a place, not an overall concept like we have of Heaven. Because of this, it would be like saying “Leave luck to laundromat.” Ultimately, we may never know as its founder has been dead for over six decades. Maybe he’s in Heaven giving Nintendo good luck. Or burning in hell for making trading cards that drew kids’ attention away from Jesus.


Sega - You should know this by now. A merger between Rosen Enterprises and Service Games of Japan created SEGA in 1965. Service Games, SEGA, Service Games, SEGA…get it?


Namco - Namco used a strategy similar to Sega’s when changing Nakamura Manufacturing to Namco. The “co” is reported to stand for coin-op, but according to some sources the name change took place before Namco even made coin op games, which indicates the “co” may just stand for “company”. Or perhaps “Communism”.

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