Google eyes in-game ads acquisition

According to a report in The Wall Street Journal, a deal could be announced as early as this week.

"We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers," said a spokesperson for Google.

"In-game advertising offers one such possible extension among many others," said the company.

The deal would follow Microsoft's purchase last May of Massive Inc, a firm that has numerous gaming partners including 2K Sports, Codemasters, Eidos, Konami and NCsoft .GamesIndustry.biz