JAPAN: Wii Hits TV

This Week in Japan, we take a look at the reception to Wii’s initial advertising campaign, the launch line-up and Wii points. Plus, how best to get a launch PS3 in Tokyo; sales charts, Level-5’s new game and Clover’s future… Just this Tuesday night, Nintendo began advertising Wii on television. Less than eighteen hours had passed before I heard girls discussing it on a subway. "Nintendo has a new console coming out. I saw it on TV. A home console. Not a portable console.”
The commercial was really short. Just a white background and a picture of the remote control. And an announcer -- the same guy who did the 'Brain Training' commercials -- says 'This remote controller will change your life.'

Next Generation