23.4.07

Blu-ray Disc Goes Over 1 Million Mark

"The Blu-ray Disc Association (BDA) announced today that Blu-ray Disc has become the first high definition optical disc format to sell more than one million discs, a milestone it has achieved in less than a year.

'Sales of Blu-ray Disc titles have taken off since the first of the year,' said Andy Parsons, Chairman of the Blu-ray Disc Association’s U.S. Promotion Committee and Senior Vice President New Product Development at Pioneer Electronics. 'Blu-ray Discs have been outselling HD DVD by more than two to one since the beginning of the year and the gap is steadily widening. It’s exactly what we’ve said all along would happen - the strong support for Blu-ray among movie studio and equipment manufacturers means that consumers have more choices when it comes to players and titles. And they’re choosing Blu-ray by an ever-increasing margin."

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