Electronic Arts CEO calls on Sony to introduce lower PSP price point

Electronic Arts boss Larry Probst has said that Sony should consider slashing the price of PSP and introducing a new, smaller model in order to boost sales.

Speaking in an interview with Newsweek, Probst said, "I think what moves the needle is a new form factor that's smaller than the existing unit, at a lower price, and hopefully that price is US$100 or lower.

"I think the price point needs to be lower, and I think you're going to see that next year, along with a different form factor," he added.

GamesIndustry.biz