Xbox 360 wins the MySpace war. So what?

With the news that MySpace drove more traffic to online retailers last week than did MSN search, nobody can deny this MySpace monster anymore, least of all game companies who hope to reach the MySpace generation.
And yet it seems that Nintendo (Wii MySpace page, 3672 friends) and Sony (PS3 MySpace page, 494 friends) have been slow to embrace the phenomenon, sporting anemic MySpace pages (and anemic friend counts to match). This is compared to the Xbox 360's relatively robust MySpace presence (68680 friends).

Joystiq