Xbox 360 Gear Fit For Lance Armstrong

Branding is all about getting your product name out there. Putting the logo on everything imaginable. It's advertising, and it's free. As far as I know, we've never posted a cycling shirt, let alone a *game* cycling shirt. And perhaps, that is for good reason. Tight and light green, here is Xbox 360 biking wear. Branding run amuck.

Kotaku